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Platforms change, trends fade, but your list is yours

- steady, reliable, and waiting to be nurtured.

It’s time to stop renting visibility

from the algorithm and

build on your own ground.

MY EMAIL LIST IS the one thing I have carried with me

from the start of my business

let me show you how to build yours

→ Count me in!
Your Image

Platforms change, trends fade, but your list is yours

- steady, reliable, and waiting to be nurtured.

It's time to stop renting visibility from the algorithm and

build on your own ground.

MY EMAIL LIST IS the one thing I have carried with me

from the start of my business

let me show you how to build yours

→ Yes, I want subscribers!
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Your fiercest competition

are already list building.

stop leaving money on the table and start talking to the people most likely to buy from you

Email is possibly the most underrated way of growing a loyal fan base of return customers itching for your next digital product release.

It’s the only space online where you can speak directly to your customers - without competing against noise, trends, or timing.

Social platforms own your reach. Ads own your budget.

But your email list? That’s yours.

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When you start emailing, everything changes.

Suddenly, you’re not fighting for attention in a crowded search -

you’re talking directly to people who’ve asked to hear from you.

Your sales stop feeling random. Your audience starts feeling familiar.

Email marketing gives you stability.

It builds anticipation before every product release, and connection between every sale.

The best part? You don’t need a huge list to see results - you just need the right one.

Your warm audience will always have the highest conversion rate in your business.

So many digital product sellers are missing out

And I understand,

getting started feels overwhelming.

You’ve probably thought about starting your list a hundred times… but every time you sit down to do it, something stops you.

You don’t know what to send - so you don’t send anything

You’ve got a freebie idea… but never finish it

You’re scared of annoying people or saying the wrong thing

You overthink every subject line until it sounds robotic

You feel invisible without social media

You’ve tried emailing before, but it never stuck

You see others selling daily and wonder what you’re missing

You keep putting “start my list” at the bottom of your to-do list

I used to feel exactly the same way when

I started and I wish I could shake myself

Because now I always launch to my list before anything else, and it's become the profit centre of my business.

here are some of my recent email launch results...

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THE TRAFFIC TOOLKIT

1644 Sales

In the first 48 hours

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THE ART OF DESIGN

1278 Sales

In the first 48 hours

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ACTIVITY PLACEMAT CREATOR

528 Sales

In the first 48 hours

what used to feel uncomfortable has become one of my favourite things

I have grown my list to 143,694 subscribers.

and grew my list by 6,948 people in the last 30 days

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here’s the truth:

Until you start email marketing,

you’re ignoring the people most

likely to buy from you.

Wouldn’t you love to know exactly how to draw them in?

introducing my last beta program for 2025

let's ring in the new year with a set up list that's

silently building your business momentum

Dear Subscriber

A complete email marketing education

for digital product sellers

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You’ll get access to this otherwise closed 8-week course - where you’ll learn to set up, grow, nurture and most importantly sell to your list in a way that feels good

plus when you JOIN NOW, GET A DISCOUNT +

a NUMBER OF beta exclusive PERKS

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ENDS 24 october
6pm melbourne time

Early

Beta Offer

EXPIRED


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ENDS 27 OCTOBER
6pm melbourne time

Beta

Offer

EXPIRED


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27 October

Doors

Closed

Doors closed, and the

program begins.

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2026

Self-serve

Course Available

$297

The course will be available to

purchase in self-serve format for

the final price.

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Beta Only Bonus: The Email Sprint

Get live support from me and my team - available only in this beta round.

After 8 weeks, the course becomes fully self-paced

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COMMUNITY

Pop-up Coaching Group

Join a private 8 week pop-up group where you’ll connect with other creatives, share your work for feedback, and grow together with guidance.

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BONUS COACHING

Fortnightly

Coaching

with Jessa

Live group coaching every two weeks to answer your questions, spark clarity, and keep your momentum high.

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CHALLENGES

Community

Awards

Earn fun awards inside the community - like Community Cheerleader for lifting others up, or Most Improved Award for the student that shows the most growth.

HOW WILL THE CORE TRAINING ROLL OUT?

Pre-Recorded Weekly Trainings

Step-by-step tutorials dropped weekly, so you can

implement as you learn.

The first lesson drops Tuesday the 28th October

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You won’t be doing this alone.

Meet your Mentors

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Jessa

YOUR EMAIL

MARKETING COACH

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Meags

Community

support

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Liz

Community

support

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The training will be drip fed out to you over 8 weeks so that you have the time and headspace to action as we go.

You will also get permanent access to the course itself.

this is when the content is dropping

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DROPS TUESDAY 28 OCTOBER

Learn how to make high opt in

freebies your audience will remember

What a lead magnet is + why it works

Freebie formats that sell

Connected freebies

Where to put your freebie

Types of Opt Ins

Present it like a product

Over the shoulder: Create a standard Opt In

Over the shoulder: Let's make a tripwire

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DROPS TUESDAY 4 November

I'll be sharing everything I have learned about nurture sequences with you

Mapping the subscriber journey

Planning your welcome email

Examples of good emails

Setting up tags, triggers, and automations

Testing automations before sending traffic

Nurture Benchmarks + Showing you mine

Testing new nurtures

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Tuesday 11 November 2025

Keep your list warm with genuine

connection & learn to write like you're talking to a friend

Why consistency matters more than frequency

Overcoming fear of “bothering people”

The 5 types of content

The storytelling blueprint

The teaching blueprint

The sales email blueprint

Subject line frameworks that get opened

Scheduling vs Shooting from the hip

Pitch every email without being salesy

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Tuesday 18 November 2025

FIND YOUR VOICE, WRITE NATURALLY & CREATE EMAILS THAT SOUND AUTHENTICALLY YOU

Copywriting mindset

The psychology of persuasion in emails

Subject lines & Hooks

Open loops + curiosity triggers that get clicks

Emotional storytelling

The PAS formula (Problem-Agitate-Solution)

The FAB formula (Features-Advantages-Benefits)

CTAs that actually get clicked

Editing your copy for flow + punch

Formatting

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Tuesday 25 November 2025

MAKE EVERY EMAIL FEEL LIKE YOUR BRAND

& ADD SMALL TOUCHES PEOPLE REMEMBER

Why branding matters in inboxes

Visual identity: fonts, colors, and graphics

Setting up a branded email template

Creating shareable emails your audience forwards

Repurpose your emails

Love bombing strategies: bonuses, surprises, delight

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Tuesday 2 December 2025

PLAN AND WRITE LAUNCH SEQUENCES THAT SELL WITHOUT THE CHAOS OR PRESSURE

Pitch Vs Launch

Email Soft Launch

Types of Offers for your launch

Give them a reason to buy

Email Plan

Waitlist & Warm Up

Pitch like a Pro

Handling objections + FAQs with heart

Writing urgency/last chance emails

Launch Debrief

List Fatigue

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Tuesday 9 December 2025

GROW YOUR LIST STEADILY & BRING IN THE RIGHT AUDIENCE THROUGH SIMPLE, SMART AD SYSTEMS

Why ads matter for email list building

Planning your ad

Setting your first ad budget

Designing scroll stopping ads

Writing ad copy that gets clicks

Choosing the right targeting

Over the Shoulder: Set up an ad with me

Metrics that matter

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Tuesday 16 December 2025

SEGMENT, REACTIVATE & STRENGTHEN YOUR LIST TO KEEP YOUR RESULTS IMPROVING OVER TIME

Understanding Segments and how to use them

Using them for market data

Behavior-based tagging – clicks, downloads, and purchase history

Crafting reactivation campaigns – waking up cold subscribers

Win-back email blueprints – subject lines + offers that re-engage

When and how to prune your list – cleaning for deliverability

Customer lifecycle marketing – mapping emails to different buyer stages

Tracking your email open & click rate

Common Questions

What is Dear Subscriber all about?

Dear Subscriber is a step-by-step course that teaches digital product sellers how to grow an engaged email list and turn subscribers into consistent buyers. You’ll learn how to attract the right people, what to send, and how to turn your emails into sales - without feeling spammy or salesy.

Who is this course best suited for?

It’s perfect for digital product sellers who want to build deeper connections with their customers and increase repeat sales. If you’ve struggled to make email marketing “work,” this course will simplify it for you.

Do I need an email list already to join?

Nope! Whether you’re starting from zero or have a small list that’s gone quiet, Dear Subscriber will guide you through every step

How is this different from other email marketing courses?

This course is designed specifically for digital product sellers - and it tackles additional things like freebie design, launching and the segmenting we do in our own business (which I think is really important to know!).

What if I’m not a confident writer?

Don’t worry - we will give you swipe files, templates, and prompts to make writing easy (and fun). You’ll learn how to write emails that sound like you and connect authentically with your audience.

How long will I have access?

You get lifetime access to all lessons. Learn at your pace, revisit when you need a refresh, or dip in and out as your product range grows.

Is this a one-time fee?

Yes! One payment, and the course plus all included bonuses (like the coaching call replays) are yours forever.

What if I fall behind or miss a week?

That’s okay! You get permanent access to the course and can revisit it anytime. This course is built to be low-pressure and flexible - you can pause, come back, and still pick up exactly where you left off.

Is this course available in any of your memberships?

No, this is a standalone course and is not included in any of our memberships

What if it’s not the right fit for me?

We’re confident this course delivers huge value, but if you’re unsure, read through the full curriculum and FAQ. If you still have questions, send us a message - we’ll help you decide if it's truly right for you.

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Ready to make email your unfair advantage?

Beta pricing ends soon

A REMINDER OF WHAt'S BEING DROPPED

OVER THE NEXT 8 WEEKS

8-week premium email marketing program specifically for Digital Product Sellers

Pre-recorded lessons you can dip in and out of at your pace

Lifetime access to all training content

Access to the beta-exclusive email sprint with accountability, a pop up facebook group & coaching calls

Module 1 – Attract: Create irresistible freebies that grow your list fast.

Module 2 – Nurture: Write a welcome series that builds instant trust.

Module 3 – Engage: Tell better stories that keep readers hooked.

Module 4 – Connect: Send consistent, valuable emails with ease.

Module 5 – Dazzle: Add personality and polish to every message.

Module 6 – Launch: Sell with confidence and heart.

Module 7 – Scale: Automate your systems for effortless growth.

Module 8 – Refine: Personalize, segment, and improve results.

total value $297

→ Count me in!
Your Image

ENDS 24 october
6pm melbourne time

Early

Beta Offer

EXPIRED

Your Image

ENDS 27 OCTOBER
6pm melbourne time

Beta

Offer

EXPIRED

Your Image

27 October

Doors

Closed

Doors closed, and the

program begins.

Your Image

2026

Self-serve

Course Available

$297

The course will be available to

purchase in self-serve format for

the final price.

Checkout

Contact

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Creative Carousel Vault

Special Intro Price

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