Your fiercest competition
are already list building.
Email is possibly the most underrated way of growing a loyal fan base of return customers itching for your next digital product release.
It’s the only space online where you can speak directly to your customers - without competing against noise, trends, or timing.
Social platforms own your reach. Ads own your budget.
But your email list? That’s yours.
When you start emailing, everything changes.
Suddenly, you’re not fighting for attention in a crowded search -
you’re talking directly to people who’ve asked to hear from you.
Your sales stop feeling random. Your audience starts feeling familiar.
Email marketing gives you stability.
It builds anticipation before every product release, and connection between every sale.
The best part? You don’t need a huge list to see results - you just need the right one.
Your warm audience will always have the highest conversion rate in your business.
So many digital product sellers are missing out
And I understand,
getting started feels overwhelming.
You don’t know what to send - so you don’t send anything
You’ve got a freebie idea… but never finish it
You’re scared of annoying people or saying the wrong thing
You overthink every subject line until it sounds robotic
You feel invisible without social media
You’ve tried emailing before, but it never stuck
You see others selling daily and wonder what you’re missing
You keep putting “start my list” at the bottom of your to-do list
I used to feel exactly the same way when
I started and I wish I could shake myself
Because now I always launch to my list before anything else, and it's become the profit centre of my business.
here are some of my recent email launch results...
THE TRAFFIC TOOLKIT
1644 Sales
In the first 48 hours
THE ART OF DESIGN
1278 Sales
In the first 48 hours
ACTIVITY PLACEMAT CREATOR
528 Sales
In the first 48 hours
what used to feel uncomfortable has become one of my favourite things
I have grown my list to 143,694 subscribers.
and grew my list by 6,948 people in the last 30 days
here’s the truth:
Until you start email marketing,
you’re ignoring the people most
likely to buy from you.
Wouldn’t you love to know exactly how to draw them in?
Dear Subscriber
The training is broken into 8 modules so that you have the time and headspace to action as we go.
You will also get permanent access to the course itself.
Learn how to make high opt in
freebies your audience will remember
What a lead magnet is + why it works
What makes a great freebie + understanding targetting
Make it bitesized
Your paid vibes freebie
The quick win
Present it like a product
Path to paid - your success email
Understanding opt ins (standard + tripwire)
Over the shoulder: Lets plan a freebie
Over the shoulder: Lets create a freebie
Over the shoulder: Lets present a freebie
Bonus - Freebie Swipe File
Bonus - Lead Magnet Mockups
Bonus - Lead Magnet Templates
Bonus - Lead Magnet Feedback & Coaching Call (replay)
I'll be sharing everything I have learned about nurture sequences with you
Choosing an Email Software
Choosing a Custom Domain
Lingo
Writing Your Emails
Subject Lines
Over the shoulder: Segments
Over the shoulder: Workflow 1
Over the shoulder: Workflow 2
Over the shoulder: Conditional Logic
Over the shoulder: Opt in Page
Over the shoulder: Tripwire
Keep your list warm with genuine
connection & learn to write like you're talking to a friend
Consistency
Overcoming fear of 'bothering people'
Pitch every email without being salesy
Subject line frameworks that get opened
Tech Setup: Excluding your current nurture
How to write: The Campfire Email
How to write: The Snackable Email
How to write: The Espresso Shop
How to write: The Workshop Email
How to write: The Camouflage Pitch
How to write: The Echo Email
FIND YOUR VOICE, WRITE NATURALLY & CREATE EMAILS THAT SOUND AUTHENTICALLY YOU
Copywriting mindset - writing for one person, not an audience
The Anti AI method
The psychology of persuasion in emails (desire, urgency, curiosity)
Subject lines & hooks
Open loops + Curiosity Triggers that get clicks
Emotional storytelling + Two Email Formulas
Over the shoulder: Write this weeks email with me
Find your voice
MAKE EVERY EMAIL FEEL LIKE YOUR BRAND
& ADD SMALL TOUCHES PEOPLE REMEMBER
Why branding matters
The anatomy of an email
Email formatting 101
Images vs plain text - understanding how things load
Bonus: Canva to Flodesk Integration
Design with me: A simple email
Bonus: Creating icons in Sora
Bonus: Love Bombing
PLAN AND WRITE LAUNCH SEQUENCES THAT SELL WITHOUT THE CHAOS OR PRESSURE
The email soft launch method
Email Plan: you need to email more than you think
Seed Content + Problem awareness
Waitlist & Warm up
Bonus: The Personal Touch
Pitch it real good
Launch Debrief
Bonus: Segments
GROW YOUR LIST STEADILY & BRING IN THE RIGHT AUDIENCE THROUGH SIMPLE, SMART AD SYSTEMS
Why ads matter for email list building
Planning your ad
Designing your Visuals
Writing your ad copy
Setting up your success email
Setting up your ad
Dashboard + Metrics
SEGMENT, REACTIVATE & STRENGTHEN YOUR LIST TO KEEP YOUR RESULTS IMPROVING OVER TIME
Understanding Segments and how to use them
In Detail: The Abandoned Cart Segment
Reactivation Campaign - Overview
Reactivation Campaign - Your Emails
Reactivation Campaign - Setting up your workflow
Reactivation Campaign - Setting up your segment
Bonus: Manychat Setup
Our students have been
loving the course,
here are some of their wins
Ready to make email your unfair advantage?
Get started instantly with 54 lessons
& lifetime access for $297
A REMINDER OF WHAt'S inside
54 on-demand lessons on emails, freebies, launches, ads, and growth
Email briefs to write, not watch
Coaching replays with Jessa on real scenarios
Over-the-shoulder trainings from plan to send
Swipe files, templates, and mockups done for you
Complete opt-in systems including tripwires and workflows
Reusable email frameworks that don’t sound salesy
List cleanup and segmentation systems for better results
Simple tech tutorials without the tech-bro fluff
